PwC, Senior Content Designer
Rebranding a big data platform with a clearer, customer solution–focused story
The problem
PwC had a powerful big data platform, but the story was centered on what the technology does and how it works, not the problems it solves. Messaging was feature-heavy, internal, and hard for customers to connect to, so sales teams were each rephrasing it on their own. The result was a strong product with a vague, inconsistent story that didn’t make the value obvious.
The solution
Clarified the product narrative
Mapped the platform’s capabilities to real-world problems and outcomes, then defined a simple story arc: what it is, who it’s for, why it’s different, and how it fits into the broader PwC ecosystem.
Built a practical messaging framework
Created messaging pillars, proof points, and short-form language that could flex from website copy to sales decks without losing the core idea.
Delivered GTM-ready assets
Wrote and structured the new product page, overview one-pager, sales presentation, and launch email copy, aligning voice and hierarchy across all of them so the experience felt unified whether a prospect landed on the site or sat in a room with a partner.
